Trần Thị Kim Phương, Đỗ Thị Thu Uyên, Nguyễn Ký Viễn, Trương Bá Thanh and Trần Trung Vinh 2023. Lifestyle congruence and online celebrity brand equity: A case study for TikTok platform. The University of Danang - Journal of Science and Technology. 21, 8.1 (Aug. 2023), 55–62.