Công nghệ du lịch thông minh và ý định trở lại điểm đến: vai trò của động cơ du lịch và chất lượng trải nghiệm
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Từ khóa:
công nghệ du lịch thông minh
chất lượng trải nghiệm
du lịch
động cơ du lịch
ý định trở lại
Tóm tắt
Mục tiêu nghiên cứu khám phá mối quan hệ giữa công nghệ du lịch thông minh, động cơ du lịch và chất lượng trải nghiệm đến ý định trở lại điểm đến của du khách tại vùng duyên hải phía Đông đồng bằng sông Cửu Long. Dữ liệu được thu thập từ 600 khách du lịch nội địa thông qua khảo sát định lượng. Các phương pháp phân tích được sử dụng bao gồm kiểm định độ tin cậy thang đo (Cronbach’s Alpha), phân tích nhân tố khám phá (EFA), phân tích nhân tố khẳng định (CFA) và mô hình cấu trúc tuyến tính (SEM). Kết quả cho thấy công nghệ du lịch thông minh, động cơ du lịch và chất lượng trải nghiệm đều tác động tích cực đến ý định trở lại điểm đến của du khách. Nghiên cứu đề xuất một số hàm ý quản trị nhằm phát triển du lịch thông minh, nâng cao chất lượng sản phẩm và dịch vụ, tăng cường hoạt động quảng bá nhằm thu hút và duy trì lượng khách du lịch. Ngoài ra nghiên cứu cũng thảo luận những hạn chế và đề xuất hướng nghiên cứu trong tương lai.
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Hai, P. H., N. V. Nguyen, và L. T. M. Lan. “Công nghệ Du lịch thông Minh Và ý định trở lại điểm đến: Vai Trò của động Cơ Du lịch Và chất lượng trải nghiệm”. Tạp Chí Khoa học Và Công nghệ Đại học Đà Nẵng, vol 24, số p.h 2, Tháng Ba 2026, tr 56-67, doi:10.31130/ud-jst.2026.24(2).486.
