Determinants of 5G adoption: a comparative analysis of Vietnam and the United States

https://doi.org/10.31130/ud-jst.2025.23(12).560E

Tóm tắt: 1 | PDF: 6

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Author

  • Hien Thanh Hoang
    FPT University, Da Nang Campus, Da Nang, Vietnam
    Phan Ha Thu Suong
    The University of Danang - University of Economics, Da Nang, Vietnam
    Phan Thi Dieu Vi
    The University of Danang - University of Economics, Da Nang, Vietnam
    Vo Nguyen Thanh Ha
    The University of Danang - University of Economics, Da Nang, Vietnam
    Pham Mai Thi
    The University of Danang - University of Economics, Da Nang, Vietnam
    Huynh Thi Dieu Linh
    The University of Danang - University of Economics, Da Nang, Vietnam

Từ khóa:

5G Technology Adoption
Technology Acceptance Model (TAM)
Unified Theory of Acceptance and Use of Technology (UTAUT)
Cross - national Comparison

Tóm tắt

Synthesizing TAM, UTAUT, and DOI frameworks, this study compares 5G acceptance drivers between consumers in Vietnam and the United States (N=522). PLS-SEM analysis evaluated the impact of perceived usefulness, ease of use, social influence, environmental and health awareness, and perceived value on usage intention and acceptance. Findings indicate that perceived usefulness, ease of use, social influence, and environmental awareness positively affect intention. While health awareness strengthens intention, perceived value unexpectedly exerts a negative moderating effect on the intention-acceptance relationship. Crucially, the moderating role of nationality proved insignificant, suggesting cross-market consistency in adoption behaviors. These results extend technology acceptance theories and imply that strategies promoting 5G should prioritize communicating functional benefits, ease of use, and distinct value propositions to overcome adoption barriers globally.

Tài liệu tham khảo

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Dec 31, 2025
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Cách trích dẫn
Hoang, H. T., P. H. T. Suong, P. T. D. Vi, V. N. T. Ha, P. M. Thi, và H. T. D. Linh. “Determinants of 5G Adoption: A Comparative Analysis of Vietnam and the United States”. Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng, vol 23, số p.h 12, Tháng Chạp 2025, tr 75-80, doi:10.31130/ud-jst.2025.23(12).560E.

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