AN INVESTIGATION INTO COHESION IN HEALTHCARE ADVERTISEMENTS ON AMERICAN TELEVISION

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Author

  • Lưu Quý Khương*; Trương Văn Tuấn

Từ khóa:

Cohesion;
cohesive text
TV advertising
healthcare advertisements;
discourse analysis

Tóm tắt

Cohesion is considered to be one of the most important elements of the text as it allows the text to become meaningful as well as understandable. In order to have a cohesive text, speakers or writers not only try to make sentences and paragraphs unified in content but also connect sentences or paragraphs together by using cohesion. It can be seen that cohesion is used in most genres of discourse. This paper presents the findings of a study on cohesion in televised healthcare advertisements based on evidence from 50 video clips retrieved from American television channels. Thereby, it is hoped to help English learners improve their listening skills for English advertisements on television, especially televised healthcare advertisements. Also, those who are interested in the field of TV advertising might get a deeper knowledge of how to produce utterances and documents of this language type in a clear and coherent way.

Tài liệu tham khảo

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Đã Xuất bản

Jun 30, 2015
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Cách trích dẫn
Luu Quy Khuong, Truong Van Tuan. “AN INVESTIGATION INTO COHESION IN HEALTHCARE ADVERTISEMENTS ON AMERICAN TELEVISION”. Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng, vol 6, số p.h 91, Tháng Sáu 2015, tr 143-7, https://jst-ud.vn/jst-ud/article/view/1021.

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