Storytelling in tourism: a bibliometric review
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Tourism storytelling
bibliometric analysis
research trends
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This study provides a comprehensive review of tourism storytelling research using a bibliometric analysis approach to systematize major research streams and clarify the field’s evolution over time. A total of 271 scholarly publications indexed in the Web of Science database from 2002 to 2025 were collected and analyzed using VOSviewer. Through keyword co-occurrence analysis, the study identifies five core thematic clusters, highlights dominant research approaches, and reveals significant gaps that remain underexplored. The findings offer a structured overview of the intellectual landscape of tourism storytelling and provide a solid scientific foundation for guiding future empirical research in this field of study.
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Nguyen, L. K. “Storytelling in Tourism: A Bibliometric Review”. Tạp Chí Khoa học Và Công nghệ Đại học Đà Nẵng, vol 24, số p.h 6A, Tháng Sáu 2026, tr 143-9, doi:10.31130/ud-jst.2026.24(6A).100.
