Chuyển đổi số trong doanh nghiệp du lịch vừa và nhỏ: tổng quan hệ thống và đề xuất khung lý thuyết tích hợp
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Phạm Thanh TịnhTrung tâm Đào tạo thường xuyên - Đại học Đà Nẵng Việt Nam
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Chuyển đổi số là xu hướng tất yếu đối với doanh nghiệp du lịch vừa và nhỏ trong bối cảnh cạnh tranh gia tăng sau đại dịch COVID-19. Bài báo tổng quan hệ thống theo quy trình PRISMA 86 nghiên cứu trong nước và quốc tế, chọn lọc từ 379 bản ghi, nhằm hệ thống hóa cơ sở lý thuyết và nhận diện động lực, rào cản, kết quả chuyển đổi số. Trên nền tảng lý thuyết năng lực động, đổi mới mô hình kinh doanh và sức bền tổ chức, nghiên cứu đề xuất khung lý thuyết tích hợp gồm bốn thành phần: bối cảnh và động lực; năng lực số và nguồn lực nội tại; triển khai theo chiều sâu công nghệ; kết quả đa chiều. Ba điểm mới của khung, gồm vai trò điều tiết của năng lực số, ngưỡng năng lực gắn với từng tầng công nghệ và vòng phản hồi từ kết quả về bối cảnh, được cụ thể hóa thành tám mệnh đề có thể kiểm chứng. Bài báo cũng phân tích bảy điều kiện vận dụng khung tại Việt Nam và đề xuất hàm ý cho doanh nghiệp, cơ quan quản lý.
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