Appreciation in online English tourism advertising discourse: an appraisal analysis
Tóm tắt: 61
| 
PDF: 94 
##plugins.themes.academic_pro.article.main##
Author
Từ khóa:
Appreciation
tourism advertisements
Reaction
Composition
Valuation
Tóm tắt
This research examines the manifestation of Appreciation system in online tourism advertising discourse. The data is picked out from ten advertisements posted on Youtube by Expedia Group, an American travel group and are qualitatively and quantitatively analysed with the help of the Concordance AntConc software. The findings show that three subcategories of Appreciation which are Reaction, Composition and Valuation coexist in this discourse with different distribution. Besides, positive Appreciation and its negative counterpart are unevenly distributed in the samples, with the rate of 1: 9. Negative Appreciation, however, contributes to the ignition of visitors’ curiosity and desire to discover the destinations rather evoke unfavourable views of the appraised. Besides the conclusion, some implications for applying the research result to English teaching and learning in Vietnam are also provided at the end of the paper.
Tài liệu tham khảo
-
[1] Arunsirot, S. (2000). “The Use of Appraisal Theory to Analyze Thai Newspaper Commentaries”. MANUSYA: Journal of Humanities, 15(1), 70-89.
[2] Korner, H. (2000). Negotiating Authority: The Logogenesis of Dialogue in Common Law Judgments. Sydney: University of Sydney.
[3] Li, Y., & Gao, Y. (2013). “An Attitude Study on the Conflict between Mother and her DAUGhter-in-law in the Novel Double-Sided Adhesive from Appraisal Theory Perspective”, Theory and Practice in Language Studies, 3(10), 17-84.
[4] Martin, J. R., & White, P. R. R. (2005). The Language of Evaluation: Appraisal in English, Basingstoke: Palgrave Macmillan.
[5] Morgan, N., & Pritchard, A. (2012). Advertising in Tourism and Leisure. Abingdon: Routledge.
[6] Ngo, T., & Unsworth, L. (2011), “Vietnamese Person Reference System as an Appraisal Resource? in T. Le and Q. Le (eds), Linguistic Diversity and Cultural Identity: A Global Perspective. New York:.Nova Science.
[7] Nurhadi, K. (2017). “The Appraisal Analysis of National Exam Issues: A Discourse Analysis”, Academic Journal Perspective: Education, Language, and Literature, 5(1), 12-18.
[8] Rothery, J., & Stenglin, M. (2000). “Interpreting literature: The ROle of Appraisal”, inUnsworth, L. (ed.), Researching Language in Schools and Communities: Functional Linguistic Perspectives, Cassell, London.
[9] Yuan, Ch. (2008), “Interpersonal Meanings in Police Interrogations: An Appraisal-EngagementPerspective”, Modern Foreign Languages, 31(2), 141-149.
[10] Wu, H. B. (2013).“Appraisal Perspective on Attitudinal Analysis of Public Service Advertising Discourse”, English Language and Literature Studies, 3(1), 55-87.
[11] Wu, S. M., & Desmond, A. (2003). “Exploring Appraisal in Claims of Student Writers in Argumentative Essays”. Prospect, 18(3),
[12] -91.
Xem thêm
##plugins.themes.academic_pro.article.sidebar##
Đã Xuất bản
Dec 31, 2018
Download
Cách trích dẫn
Luu Quy Khuong*, phung thi thuy nhu*. “Appreciation in Online English Tourism Advertising Discourse: An Appraisal Analysis”. Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng, vol 12, số p.h 133, Tháng Chạp 2018, tr 33-37, https://jst-ud.vn/jst-ud/article/view/1214.
