Global coffee value chain and Vietnam's participation

Abstract

Global value chains (GVCs) have gained unusual prominence in the research agendas of international and academic organisations devoted to the study of international trade and economics. The research has investigated the current context of coffee sector of Vietnam on the contemporary participation of Vietnam in the whole global coffee value chain. As a result, the research figures out that Vietnam is stuck in the very low value-added created stage because it is exporting coffee in the raw material form. The research also comes up with the conclusion about the high potential value added stage that Vietnam should move towards to affirm Vietnam’s coffee position and charisma in the world market. In order to achieve this goal, Vietnam coffee sector should concentrate on improving the quality of coffee instead of running after the coffee export volume and emphasize the importance of brand building and further investing in processing stage.