APPLYING THE BALANCED SCORECARD TO KHANH HOA SEAPRODUCT EXPLOITATION AND SERVICE ENTERPRISE (KHASPEXCO)
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Keywords:
strategy map
key performance indicators
aquatic product processing
strategic objectives
Balanced Scorecard
Abstract
The Balanced Scorecard (BSC) is a modern strategic management and performance measurement tool that has been approached by domestic businesses in Vietnam. However, the application of BSC requires great effort and gradual testing time in the Vietnamese context. This paper presents the process of applying BSC to Khanh Hoa Seaproduct Exploitation and Service Enterprise (KHASPEXCO). We have built up a strategy map, action plans, and a system of key performance indicators for KHASPEXCO in four aspects: finance, customer, internal process, and learning & growth.Through the implementation of BSC, we have identified difficulties that arise from the reality, thereby proposing some suggestions concerning the application of the BSC to aquatic product processing companies.
References
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[2] Brief, B. (2013), Management Tools & Trends 2013, May 08, 2013.
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[4] https://balancedscorecard.org/Resources/The-Nine-Steps-to Success, [Truy cập:1/2/2015].
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[6] Phan Thị Xuân Hương và Trần Đình Khôi Nguyên (2014), “Xây dựng bản đồ chiến lược cho các doanh nghiệp chế biến thủy sản Khánh Hòa”, Phát triển Kinh tế, (289): p.108-127
[7] Phan Thị Xuân Hương và Trần Đình Khôi Nguyên (2015), “Xây dựng các chỉ số then chốt đánh giá thực hiện công việc (KPI) theo hướng tiếp cận BSC cho các doanh nghiệp chế biến thủy sản Khánh Hòa”, Kinh thế & Phát triển, (212), p: 82-93.
[8] Saaty, T.L. (1980), The Analytical Hierarchy Process McGraw-Hill, New York.
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Published
Feb 28, 2016
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How to Cite
Phạm Thị Xuân Hương*; Trần Đình Khôi Nguyên; Nguyễn Văn Ngọc. “APPLYING THE BALANCED SCORECARD TO KHANH HOA SEAPRODUCT EXPLOITATION AND SERVICE ENTERPRISE (KHASPEXCO)”. The University of Danang - Journal of Science and Technology, vol. 2, no. 99, Feb. 2016, pp. 19-23, https://jst-ud.vn/jst-ud/article/view/2870.
