RESEARCHING ON THE APPLICABILITY OF SOCIAL WIFI MARKETING FOR BUSINESS MODELS IN DANANG CITY

Abstract

Traditional marketing methods are gradually becoming obsolete and less effective. Nowadays customers are no longer fascinated and much convinced by those marketing tools. Instead, Marketing through the Internet has become an inevitable trend. As a result, business models are facing more competition than ever, which entails the implementation of effective marketing methods for survival. SocialWifi Marketing (when users access free Wifi, advertisements will be displayed on the screen of their mobile devices while waiting to log into the Wifi) can be considered as an effective solution for the current situation. This research paper is aimed at finding out the business models which are appropriate for the application of Social WifiMarketing, conditions for the application, and factors influencing the effectiveness of Social Wifi Marketing in Da Nang market. Accordingly, the research findings can help the business models to approach consumers more easily without causing any irritation like other types of Internet advertising.