SYNTACTIC FEATURES OF RECREATION ACTIVITY ADVERTISEMENTS IN ENGLISH VERSUS VIETNAMESE

Abstract

With important functions and characteristics, syntactic features play crucial roles in the formation of sentences, phrases, and clauses, etc. Thanks to syntactic features, advertisers can make advertisements clear, informative, appealing, and easy to understand. In an attempt to show the importance of syntactic features in recreation activity advertisements and their effects on customers, I thoroughly conduct an analysis of three main features including the passive voice, conditional sentences and imperative sentences. These findings not only help English learners clearly understand how advertisements are created, but they also offer explanation for the impressiveness of recreation activity advertisements which always attract the attention of customers.