The impact of information on international tourists' destination choice in the Mekong Delta
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Từ khóa:
Destination information
travel motivation
attitude toward destination
destination choice
Mekong Delta
Tóm tắt
This study explores the relationships among destination information, travel motivation, attitude, and destination choice of international tourists in the Mekong Delta. Based on the Push-Pull Theory and quantitative methods with 348 international tourists in Tien Giang and Can Tho, the research reveals that destination information plays a pivotal role with the strongest impact on destination choice (β=0.717), attitude (β=0.634), and travel motivation (β=0.506). Travel motivation significantly influences destination choice (β=0.410) but has a weaker effect on attitude (β=0.170), while attitude also positively affects destination choice (β=0.236). The model explains 67.1% of the variance in destination choice decisions. Based on the research results, policy implications are proposed to enhance communication effectiveness and tourism development in the Mekong Delta. The application of digital technology and creative communication is essential to create unique experiences, build trust, and attract international tourists.
Tài liệu tham khảo
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Jun 30, 2025
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Loi, N. A., N. Q. Nghi, và N. T. L. Huong. “The Impact of Information on International tourists’ Destination Choice in the Mekong Delta”. Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng, vol 23, số p.h 6B, Tháng Sáu 2025, tr 55-60, doi:10.31130/ud-jst.2025.23(6B).170.
