The influence of the self-transcendent value orientation on Pro-environmental Behavioral Intention toward Waste-to-Value Food: evidence from Vietnam
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Từ khóa:
Waste-to-Value Food
Value-Belief-Norm theory
Self-transcendent Value
Pro-environmental Behavioral Intention
Biospheric Value
Altruistic Value
Tóm tắt
Waste-to-Value Food has gained increasing attention in both practice and academic research due to its contribution to environmental conservation. This study aims to examine consumers’ Pro-environmental Behavioral Intention toward Waste-to-Value Food by exploring the influence of Self-transcendent Value orientation, particularly Biospheric and Altruistic Values within the Value-Belief-Norm Theory. A quantitative approach was employed using structural equation modeling (SPSS and PLS-SEM) to analyze data collected from 309 Vietnamese respondents. The findings reveal that Pro-environmental Behavioral Intention is influenced by Biospheric Value, Altruistic Value through a sequential mediating chain of Belief and Personal Norm. This study offers deeper insight into the social and psychological mechanisms underlying consumers’ Pro-environmental Behavioral Intention toward Waste-to-Value Food.
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Loan, P. T. B., N. B. Uyen, T. T. M. Hau, N. H. Y. Ngoc, và N. P. Uyen. “The Influence of the Self-Transcendent Value Orientation on Pro-Environmental Behavioral Intention Toward Waste-to-Value Food: Evidence from Vietnam”. Tạp Chí Khoa học Và Công nghệ Đại học Đà Nẵng, vol 24, số p.h 6A, Tháng Sáu 2026, tr 156-64, doi:10.31130/ud-jst.2026.24(6A).127E.
