DEVELOPMENT OF DISTRIBUTION NETWORK FOR DAKHA’S COFFEE PRODUCTs OF KONTUM PROVINCE
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Author
Keywords:
market
channel distribution
policy
intermediate
coffee
Abstract
Coffee manufacturing, trading and processing has been developed in our
country to meet the demand for domestic consumption and export. However, the trading
and distributing coffee in the national market poses difficulties for
businesses in popularising brandnames and market penetration. The paper
focuses on proposing measures to develop multi-channel distribution network
for coffee products on the market Dak Ha Vietnam, including the identification
of target markets, designing channel structure and distribution policies. The
recommendations in the article are references for coffee business managers and
marketing experts on developing multi-channel distribution. Finally, some
recommendations are put forward for companies to promote Dak Ha coffee product
distribution, promote coffee industry development in Kon Tum, and improve
people\'s income.
country to meet the demand for domestic consumption and export. However, the trading
and distributing coffee in the national market poses difficulties for
businesses in popularising brandnames and market penetration. The paper
focuses on proposing measures to develop multi-channel distribution network
for coffee products on the market Dak Ha Vietnam, including the identification
of target markets, designing channel structure and distribution policies. The
recommendations in the article are references for coffee business managers and
marketing experts on developing multi-channel distribution. Finally, some
recommendations are put forward for companies to promote Dak Ha coffee product
distribution, promote coffee industry development in Kon Tum, and improve
people\'s income.
References
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[6] Eisenbach. J. (2002), “Distribution channels for Greek organic food in the domestic and international market”, British Food Journal, Vol. 104, No. 3, pp. 214-219.
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[9] Towill. D & McCullen. P, (1999), “The impact of agile manufacturing on supply chain dynamics”, International Journal of Logistique Management.
[10] Vernard, B. (1996), “Vietnamese distribution channels”, International Journal of Retail & Distribution Management, Vol. 24, No. 4, pp. 29-40.
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Published
Apr 30, 2017
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How to Cite
Phan Thi Nhung, Dang Van My. “DEVELOPMENT OF DISTRIBUTION NETWORK FOR DAKHA’S COFFEE PRODUCTs OF KONTUM PROVINCE”. The University of Danang - Journal of Science and Technology, vol. 4, no. 113, Apr. 2017, pp. 90-95, https://jst-ud.vn/jst-ud/article/view/6745.
