Appraisal affect in American political speeches

Tóm tắt

This study applies Critical Discourse Analysis (CDA) and Appraisal Theory to explore the evaluative language used by Hillary Clinton in her 2016 U.S. presidential campaign speeches to persuade voters and assert her political power. Based on Fairclough's (1995, 2010) CDA model and Martin & White's (2005) Appraisal theory, the research focuses on analyzing the linguistic strategies employed by Hillary Clinton to construct her personal image and communicate her ideologies on key issues such as economy, healthcare, national security, and immigration. The findings not only clarify the role of evaluative language in political discourse but also contribute to the field of political language and communication research, offering valuable insights into the power dynamics and ideologies present in political debates.