Phân tích tác động của chất lượng tích hợp kênh và tính suôn sẻ lên trải nghiệm khách hàng, sự gắn kết và lòng trung thành thương hiệu: Trường hợp các ngân hàng bán lẻ hợp kênh
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Từ khóa:
Ngân hàng hợp kênh
chất lượng tích hợp
tính suôn sẻ
trải nghiệm khách hàng
gắn kết thương hiệu
Tóm tắt
The impacts of integration quality and perceived fluency on customer experience, customer-brand engagement, and brand loyalty: The case of omnichannel banking.
Tài liệu tham khảo
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Oct 31, 2022
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Cách trích dẫn
Trần Xuân Quỳnh, Phan Trần Bảo Trâm, Trương Thị Hiếu Hạnh, và Võ Quang Trí. “Phân tích tác động của chất lượng tích hợp Kênh Và tính suôn Sẻ Lên trải nghiệm khách hàng, sự gắn kết Và lòng Trung thành thương hiệu: Trường hợp các ngân hàng bán Lẻ hợp Kênh”. Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng, vol 20, số p.h 10.1, Tháng Mười 2022, tr 33-39, https://jst-ud.vn/jst-ud/article/view/8012.
