Evaluation of tourism website adopting destination management systems (DMS) from the local enterprise perspective: a case study of Da Nang City
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Từ khóa:
Small and Medium Tourism Businesses (SMTB)
Tourism
Da Nang destination
IPA matrix
Destination management system (DMS)
Tóm tắt
With the remarkable advancement of Information Technology (IT) and the Internet, IT applications have been widely integrated into various fields, particularly tourism. This evolution compels local tourism enterprises, especially small and medium enterprises (SMEs), to adopt technological innovations such as Destination Management Systems (DMS). However, research on DMS adoption in Vietnam, particularly in Da Nang, remains limited. This study employs quantitative methods, collecting data from 219 local enterprises and analyzing it using the Importance-Performance Analysis (IPA) matrix. The aim is to evaluate the significance and performance of the DMS website (danangfantasticity.com) across seven dimensions. Findings reveal that certain features are missing from the platform, while others exist but do not meet the expectations of local enterprises. Based on these results, the study proposes several managerial implications for improving the DMS-based tourism website in Da Nang.
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Thuy, N. T. B., P. L. Q. Vinh, và N. T. B. Tran. “Evaluation of Tourism Website Adopting Destination Management Systems (DMS) from the Local Enterprise Perspective: A Case Study of Da Nang City”. Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng, vol 23, số p.h 6B, Tháng Sáu 2025, tr 16-24, doi:10.31130/ud-jst.2025.23(6B).306E.
