Developing small and medium enterprises in Da Nang city using artificial intelligence: a balanced scorecard approach with insights from Russia
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Ta Nguyet MinhThe University of Danang - University of Economics, VietnamPham Quang TinThe University of Danang - University of Economics, Vietnam
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Tóm tắt
Nghiên cứu phân tích vai trò của trí tuệ nhân tạo (AI) trong phát triển doanh nghiệp nhỏ và vừa tại thành phố Đà Nẵng thông qua khung phân tích Thẻ điểm cân bằng. Kết quả cho thấy, việc ứng dụng AI trong SMEs là một quá trình chuyển đổi có tính trình tự, trong đó năng lực học hỏi và phát triển tạo nền tảng cho cải tiến quy trình, nâng cao giá trị khách hàng và cuối cùng là tạo ra hiệu quả tài chính. Thông qua phân tích chính sách định tính và đối sánh với chiến lược AI quốc gia của Liên bang Nga, kết quả cho thấy hỗ trợ tài chính đơn thuần là chưa đủ, hiệu quả ứng dụng AI phụ thuộc vào đầu tư vào kỹ năng, chuẩn hóa quy trình và hệ sinh thái đổi mới. Kết quả này cung cấp hàm ý chính sách cho Đà Nẵng trong việc thiết kế các chương trình hỗ trợ SMEs theo hướng nâng cao năng lực và triển khai theo giai đoạn, đồng thời góp phần thúc đẩy năng lực cạnh tranh quốc tế và định hướng đối ngoại kinh tế của Việt Nam.
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