Sử dụng công nghệ du lịch thông minh và sự tác động đến ý định hành vi của du khách: nghiên cứu tại điểm đến Đà Nẵng
Tóm tắt: 151
| 
PDF: 132 
##plugins.themes.academic_pro.article.main##
Author
Từ khóa:
Công nghệ du lịch thông minh (STTs)
truyền miệng điện tử (eWOM)
ý định quay trở lại
Đà Nẵng
Tóm tắt
Nghiên cứu này được thực hiện nhằm mục đích xem xét việc sử dụng công nghệ du lịch thông minh (STTs) bị ảnh hưởng bởi các thuộc tính của nó như thế nào cũng như sự tác động đến ý định hành vi của du khách. Dữ liệu được thu thập từ 395 du khách đi du lịch tại điểm đến Đà Nẵng trong vòng 3 tháng và mô hình cấu trúc tuyến tính đã được sử dụng để kiểm định mô hình nghiên cứu. Kết quả cho thấy các thuộc tính của STTs có tác động đến sự hài lòng của du khách thông qua việc sử dụng STTs, do đó ảnh hưởng đến ý định quay trở lại điểm đến và truyền miệng điện tử (eWOM) của họ đối với các công nghệ này. Ngoài ra, các hàm ý quản trị nhằm thúc đẩy ý định hành vi của khách du lịch thông qua STTs được đề xuất từ kết quả nghiên cứu.
Tài liệu tham khảo
-
[1] Bae, T. H. Jung, N. Moorhouse, M. Suh, and O. Kwon, “The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: A brand equity perspective,” Sustainability, vol. 12, no. 7, p. 2956, 2020.
[2] Gretzel, H. Werthner, C. Koo, and C. Lamsfus, “Conceptual foundations for understanding smart tourism ecosystems”, Comput Human Behav, vol. 50, no. 9, pp. 558–563, 2015.
[3] Buhalis, “Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article”, Tourism Review, vol. 75, no. 1, pp. 267–272, 2020.
[4] Jeong and H. H. Shin, “Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions”, J Travel Res, vol. 59, no. 8, pp. 1464–1477, 2020, doi: 10.1177/0047287519883034.
[5] Azis, M. Amin, S. Chan, and C. Aprilia, “How smart tourism technologies affect tourist destination loyalty”, Journal of Hospitality and Tourism Technology, vol. 11, no. 4, pp. 603-625, 2020.
[6] D. Huang, J. Goo, K. Nam, and C. W. Yoo, “Smart tourism technologies in travel planning: The role of exploration and exploitation”, Information and Management, vol. 54, no. 6, pp. 757–770, 2017, doi: 10.1016/j.im.2016.11.010.
[7] P. R. C. Ranasinghe, C. P. Danthanarayana, R. A. A. K. Ranaweera, and A. A. Idroos, “Role of destination smartness in shaping tourist satisfaction: A SEM based on technological attributes in Sri Lanka”, in IOP Conference Series: Earth and Environmental Science, vol. 511, no. 1, p. 012001, 2020.
[8] A. Torabi, A. A. Shalbafian, Z. Allam, Z. Ghaderi, B. Murgante, and A. R. Khavarian-Garmsir, “Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies”, Sustainability (Switzerland), vol. 14, no. 5, p. 2721, 2022, doi: 10.3390/su14052721.
[9] Moliner-Velázquez, M. Fuentes-Blasco, and I. Gil-Saura, “The role of ICT, eWOM and guest characteristics in loyalty”, Journal of Hospitality and Tourism Technology, vol. 10, no. 2, pp. 153–168, 2019, doi: 10.1108/JHTT-11-2017-0120.
[10] M. Velázquez, M. F. Blasco, and I. Gil Saura, “ICT adoption in hotels and electronic word-of-mouth”, Academia Revista Latinoamericana de Administracion, vol. 28, no. 2, pp. 227–250, 2015, doi: 10.1108/ARLA-10-2013-0164.
[11] Anh, “Da Nang: Tourism activities and consumer services in the first 10 months of 2022 grow strongly”, Electronic Magazine, November 08, 2022. [Online]. Available: https://vneconomy.vn/da-nang-hoat-dong-du-lich-va-dich-vu-tieu-dung-10-thang-2022-tang-truong-manh.htm [Accessed April 05, 2023].
[12] Ha, “Gradual digitization of Da Nang’s tourism aims to develop smart tourism”, DA NANG Today, September 21, 2022. [Online]. Available: https://baodanang.vn/english/business/202209/gradual-digitization-of-da-nangs-tourism-aims-to-develop-smart-tourism-3922921/ [Accessed April 04, 2023].
[13] Quan, “Da Nang: Applying technology to develop tourism”, Da Nang Newspaper, May 08, 2021. [Online]. Available: https://vietnamtourism.gov.vn/post/36444 [Accessed April 04, 2023].
[14] L. Avila, “Smart destinations: XXI century tourism”, in ENTER2015 conference on information and communication technologies in tourism, Lugano, Switzerland, 2015, pp. 4–6.
[15] Neuhofer, D. Buhalis, and A. Ladkin, “Smart technologies for personalized experiences: a case study in the hospitality domain”, Electronic Markets, vol. 25, no. 3, pp. 243–254, 2015, doi: 10.1007/s12525-015-0182-1.
[16] Jeong and H. Shin, “Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions”, J Travel Res, vol. 59, no. 1, p. 004728751988303, 2019, doi: 10.1177/0047287519883034.
[17] Lee, J. Lee, N. Chung, and C. Koo, “Tourists’ happiness: are there smart tourism technology effects?”, Asia Pacific Journal of Tourism Research, vol. 23, no. 5, pp. 486–501, 2018, doi: 10.1080/10941665.2018.1468344.
[18] Jeong and H. H. Shin, “Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions”, J Travel Res, vol. 59, no. 8, pp. 1464–1477, 2020, doi: 10.1177/0047287519883034.
[19] P. Tussyadiah and D. R. Fesenmaier, “Mediating Tourist Experiences: Access to Places via Shared Videos”, Ann Tour Res, vol. 36, no. 1, pp. 24–40, 2009.
[20] No and J. K. Kim, “Comparing the attributes of online tourism information sources,” Comput Human Behav, vol. 50, no. 9, pp. 564–575, 2015, doi: https://doi.org/10.1016/j.chb.2015.02.063.
[21] G. Kim, C. Lee, and S. J. Hiemstra, “Effects of an online virtual community on customer loyalty and travel product purchases”, Tour Manag, vol. 25, no. 3, pp. 343–355, 2004.
[22] Pavlou, H. Liang, and Y. Xue, “Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective”, MIS Quarterly, vol. 31, no.1, pp. 105–136, 2007, doi: 10.2307/25148783.
[23] Ha and L. Stoel, “Consumer e-shopping acceptance: Antecedents in a technology acceptance model”, J Bus Res, vol. 62, no. 5, pp. 565–571, 2009.
[24] W. Yoo, J. Goo, C. D. Huang, K. Nam, and M. Woo, “Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy”, Technol Forecast Soc Change, vol. 123, issue C, pp. 330–341, 2017.
[25] Han, L. T. (Jane) Hsu, and C. Sheu, “Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities”, Tour Manag, vol. 31, no. 3, pp. 325–334, 2010, doi: 10.1016/j.tourman.2009.03.013.
[26] I. Han, T. Jung, and A. Gibson, “Dublin AR: implementing augmented reality in tourism”, in Information and Communication Technologies in Tourism 2014: Proceedings of the International Conference, Dublin, Ireland, 2014, pp. 511–523.
[27] Femenia-Serra and J. Baidal, “Do smart tourism destinations really work? The case of Benidorm”, Asia Pacific Journal of Tourism Research, vol. 26, no. 4, pp. 1–20, Dec. 2018.
[28] G. March, “Exploration and exploitation in organizational learning”, Organization science, vol. 2, no. 1, pp. 71–87, 1991.
[29] Koo, N. Chung, and H. W. Kim, “Examining explorative and exploitative uses of smartphones: A user competence perspective”, Information Technology and People, vol. 28, no. 1, pp. 133–162, 2015, doi: 10.1108/ITP-04-2013-0063.
[30] Durcikova, J. Fadel, B.S. Butler, and D.F. Galletta, “Knowledge Exploration and Exploitation: The Impacts of Psychological Climate and Knowledge Management System Access”, Information Systems Research, vol. 22, no. 4, pp. 855-866, 2011.
[31] Subramani, “How Do Suppliers Benefit From Information Technology Use in Supply Chain Relationships?”, MIS Quarterly, vol. 28, no. 1, pp. 45–73, 2004, doi: 10.2307/25148624.
[32] Buhalis and R. Law, “Progress in Information Technology and Tourism Management: 20 Years on and 10 Years After the Internet—The State of eTourism Research”, Tour Manag, vol. 29, no. 4, pp. 609–623, 2008, doi: 10.1016/j.tourman.2008.01.005.
[33] Law, S. Qi, and D. Buhalis, “Progress in tourism management: A review of website evaluation in tourism research”, Tour Manag, vol. 31, no. 3, pp. 297–313, 2010.
[34] Wang, Z. Xiang, and D. R. Fesenmaier, “Smartphone Use in Everyday Life and Travel”, J Travel Res, vol. 55, no. 1, pp. 52–63, 2014.
[35] W. Yoo, Y. J. Kim, and G. L. Sanders, “The Impact of Interactivity of Electronic Word of Mouth Systems and E-Quality on Decision Support in the Context of the e-Marketplace”, Inf. Manage., vol. 52, no. 4, pp. 496–505, 2015, doi: 10.1016/j.im.2015.03.001.
[36] Werthner and F. Ricci, “E-Commerce and Tourism”, Commun. ACM, vol. 47, no. 12, pp. 101–105, 2004, doi: 10.1145/1035134.1035141.
[37] Xiang, V. P. Magnini, and D. R. Fesenmaier, “Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet”, Journal of Retailing and Consumer Services, vol. 22, no. 1, pp. 244–249, 2015.
[38] Madu and A. Madu, “Dimensions of E-quality”, International Journal of Quality & Reliability Management, vol. 19, no.3, pp. 246–258, 2002.
[39] Wang, K. K. F. So, and B. A. Sparks, “Technology Readiness and Customer Satisfaction with Travel Technologies: A Cross-Country Investigation”, J Travel Res, vol. 56, no. 5, pp. 563–577, 2016, doi: 10.1177/0047287516657891.
[40] Sthapit, G. Del Chiappa, D. Coudounaris, and P. Björk, “Tourism experiences, memorability and behavioural intentions: a study of tourists in Sardinia, Italy”, Tourism Review, vol. 75, no.3, pp. 533-558, 2019, doi: 10.1108/TR-03-2019-0102.
[41] -F. Chen and F.-S. Chen, “Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists”, Tourism Management, vol. 31, no.1, pp. 29–35, 2010, doi: 10.1016/j.tourman.2009.02.008.
[42] H. Kim, “The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction”, J Travel Res, vol. 57, no. 7, pp. 856–870, 2018, doi: 10.1177/0047287517721369.
[43] -K. Tan, “The relationship between smartphone usage, tourist experience and trip satisfaction in the context of a nature-based destination”, Telematics and Informatics, vol. 34, no. 2, pp. 614-627, 2016, doi: 10.1016/j.tele.2016.10.004.
[44] Paisri, C. Ruanguttamanun, and N. Sujchaphong, “Customer experience and commitment on eWOM and revisit intention: A case of Taladtongchom Thailand”, Cogent Business & Management, vol. 9, no. 1, p. 2108584, 2022
[45] Zhang, M. Sotiriadis, and S. Shen, “Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences”, Sustainability (Switzerland), vol. 14, no. 5, p. 3048, 2022.
[46] Goyette, L. Ricard, J. Bergeron, and F. Marticotte, “E-WOM scale: Word-of-mouth measurement scale for e-services context”, Canadian Journal of Administrative Sciences, vol. 27, no. 1, pp. 5–23, 2010, doi: 10.1002/cjas.129.
[47] F. Hair, R. E. Anderson, R. L. Tatham, and W. C. Black, “Multivariate data analysis”, Prentice Hall: Upper Saddle River, NJ, USA, 1998, p. 730.
[48] Joseph, G. T. M. Hult, C. M. Ringle, and M. Sarstedt, “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition”. Sage publications, 2016.
[49] -B. Lohmöller, Latent variable path modeling with partial least squares. Springer Science & Business Media, 2013.
[50] F. Hair, C. M. Ringle, and M. Sarstedt, “PLS-SEM: Indeed a silver bullet”, Journal of Marketing theory and Practice, vol. 19, no. 2, pp. 139–152, 2011.
[51] Hair, M. Sarstedt, C. Ringle, and S. Gudergan, Advanced Issues in Partial Least Squares Structural Equation Modeling. Sage publications, 2017.
[52] Henseler, C. Ringle, and R. Sinkovics, “The Use of Partial Least Squares Path Modeling in International Marketing”, in Advances in International Marketing, vol. 20, no. 4, pp. 277–319, 2009.
[53] Tenenhaus, V. E. Vinzi, Y.-M. Chatelin, and C. Lauro, “PLS path modeling”, Comput Stat Data Anal, vol. 48, no. 1, pp. 159–205, 2005.
[54] J. Preacher and A. F. Hayes, “Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models”, Behavior research methods, vol. 40, no. 3, pp. 879-891, 2005.
[55] K. Volchek, R. Law, D. Buhalis, and H. Song, “The Good, the Bad, and the Ugly: Tourist Perceptions on Interactions with Personalised Content”, e-Review of Tourism Research, vol. 16, no. 2/3, pp. 62-72, 2019.
Xem thêm
##plugins.themes.academic_pro.article.sidebar##
Đã Xuất bản
Apr 30, 2024
Download
Cách trích dẫn
Nguyễn Thị Bích Thuỷ, và Nguyễn Thị Thanh Ngân. “Sử dụng công nghệ Du lịch thông Minh Và sự tác động đến ý định hành Vi của Du khách: Nghiên cứu tại điểm đến Đà Nẵng”. Tạp Chí Khoa học Và Công nghệ - Đại học Đà Nẵng, vol 22, số p.h 4, Tháng Tư 2024, tr 46-53, https://jst-ud.vn/jst-ud/article/view/8498.
