The relationship between policy and psychological perception on the usage intention of dockless bike sharing: a case study of students in Danang

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Author

  • Nguyen Son Tung
    The University of Danang - University of Economics, Vietnam
    Le Van Huy
    The University of Danang - University of Economics, Vietnam
    Le Thi Minh Hang
    The University of Danang - University of Economics, Vietnam
    Nguyen Ngan Ha
    The University of Danang - University of Economics, Vietnam
    Ta Nguyet Phuong
    The University of Danang - University of Economics, Vietnam
    Mario Cools
    University of Liège, Belgium; Hasselt University, Belgium; KULeuven Campus Brussels, Belgium

Keywords:

Dockless bike-sharing
Sustainability
Green perceived usefulness
Behavioral intentions
PLS-SEM

Abstract

Recognizing the critical role of sustainable strategies in fostering a cycling culture in Vietnam, this study investigates the psychological factors influencing students’ intentions to use dockless bike-sharing (DBS) services in Danang. By integrating the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), Norm Activation Model (NAM), and government policy factors, the study identifies key drivers of DBS usage. The findings reveal that government policy, attitudes, personal norms, and perceived behavioral control significantly impact the intention to use DBS, with government policy playing the most crucial role. The research results offer practical recommendations for improving DBS infrastructure, optimizing mobile applications, and developing green mobility policies.

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Published

Nov 30, 2024
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How to Cite
Nguyễn Sơn Tùng, Lê Văn Huy, Lê Thị Minh Hằng, Nguyễn Ngân Hà, Tạ Nguyệt Phương, and M. Cools. “The Relationship Between Policy and Psychological Perception on the Usage Intention of Dockless Bike Sharing: A Case Study of Students in Danang”. The University of Danang - Journal of Science and Technology, vol. 22, no. 11A, Nov. 2024, pp. 76-82, https://jst-ud.vn/jst-ud/article/view/9448.

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